CLUTCH-OPERATED CONTINUOUS CORD LOOP
One of the most important advantages of Hunter Douglas window treatments over traditional soft window coverings is their ease of operation. A continuous beaded cord loop works on the principle of a pulley, rotating a clutch to open or close the shade. From the fully opened position, pulling down on the front half of the loop closes the shade. The shade is opened by pulling on the rear of the continuous loop.
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Link to Original Article: https://www.hunterdouglas.com/operating-systems/manual/clutch-operated-continuous-loop